Crafted for Friends

The “Crafted for Friends” project is a collaborative story told by creators, sellers, and fans of exceptional craft products, food, and beverages. 
 
At the same time, it represents a brand portfolio featuring carefully selected craft products, food, and drinks, showcasing the best of craft culture from the Czech Republic and its neighboring regions.
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The vision of “Crafted for Friends” is clear:
TO SHOW CZECHS – AND THE WORLD – THAT EVEN THE SMALLEST CREATORS CAN PRODUCE OUTSTANDING PRODUCTS THAT CAN COMPETE WITH THE BEST.

“Crafted for Friends” is both the name of a premium portfolio of food products from the finest Czech producers and a designation for an informal alliance formed by these very creators. The project is built on the philosophy that Czech gastronomy and food production have the potential to offer truly remarkable products. By working together, we can eliminate the barriers that challenge most small food producers,” explains Jiří Panuška, co-owner of the Červený Jelen restaurant and one of the project’s initiators

 

“We expect the project to serve as a showcase of the best Czech products while also acting as a platform for strengthening the reputation of Czech food production, increasing export opportunities, and fostering further development and innovation in the industry. Through Crafted for Friends, we aim to enhance the position of Czech craft brands both locally and internationally while creating new opportunities for all members of our informal alliance,” adds Katarína Machytková, co-founder of the project.